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New brand entering into Health/Beauty sector.
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Grow followers from scratch.
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Generate word of mouth online.
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Make engaging content on social media.
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Minimal budget for campaigns, social media advertising & search engine advertising.
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Restaurant was shut from March to April during the lock-down due to the pandemic.
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Make engaging content to keep the brand alive on social media.
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Encourage audience to post online and tag the brand.
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A year old brand in the restaurant sector located in Whitefield, Bangalore with negligible online presence.
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New restaurants coming up in the same area serving similar cuisine.
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Positive reviews about food , yet losing customers.
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Make viral content to engage and attract audience.
The Mock Cricket Auction League is the brainchild of our founder Vaibhav Vivek Bhasin. This started as a way of staying entertained and engaged during the Covid-19 enforced lockdown during April and May. As of today, MCAL ( Mock Cricket Auction League) has had 4 editions over the months of April and May.
The concept follows the popular Indian Premier League Auction with a few tweaks . The basic rules include :
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8 teams competing in an auction with a virtual budget of Rs. 4,500 each.
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220 players ( 100 Indians & 120 foreigners ) divided into 5 grades of base price 100, 50, 30, 20 and 10.
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Each team to have a balanced squad of 16 to 20 players containing minimum of 8 to 11 foreign players & 7 to 10 Indian players.
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Playing 11 to consist of 6 Foreigners and 5 Indian players.
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Winner decided by a panel of 5 independent judges who will rate each team out of 200 marks ( 100 for squad and 100 for playing 11)
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Auction held over two days ( 6 hours in total ) over Video Conference apps like Zoom or Google Meet.
