• New brand entering into Health/Beauty sector.

  • Grow followers from scratch.

  • Generate word of mouth online.

  • Make engaging content on social media.

  • Minimal budget for campaigns, social media advertising & search engine advertising.

  • Restaurant was shut from March to April during the lock-down due to the pandemic.

  • Make engaging content to keep the brand alive on social media.

  • Encourage audience to post online and tag the brand.

  • A year old brand in the restaurant sector located in Whitefield, Bangalore with negligible online presence.

  • New restaurants coming up in the same area serving similar cuisine. 

  • Positive reviews about food , yet losing customers.

  • Make viral content to engage and attract audience.

The Mock Cricket Auction League is the brainchild of our founder Vaibhav Vivek Bhasin. This started as a way of staying entertained and engaged during the Covid-19 enforced lockdown during April and May.  As of today, MCAL ( Mock Cricket Auction League) has had 4 editions over the months of April and May.

The concept follows the popular Indian Premier League Auction with a few tweaks . The basic rules include :

  • 8 teams competing in an auction with a virtual budget of Rs. 4,500 each.

  • 220 players ( 100 Indians & 120 foreigners ) divided into 5 grades of base price 100, 50, 30, 20 and 10. 

  • Each team to have a balanced squad of 16 to 20 players containing minimum of 8 to 11 foreign players & 7 to 10 Indian players.

  • Playing 11 to consist of 6 Foreigners and 5 Indian players.

  • Winner decided by a panel of 5 independent judges who will rate each team out of 200 marks ( 100 for squad and 100 for playing 11)

  • Auction held over two days ( 6 hours in total ) over Video Conference apps like Zoom or Google Meet.



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